When You Need to Be Found Right Now
Choose a Platform
Sometimes it’s just not possible to rank at the top of the search results page. Running search ads is a great way to jump the line and be seen first.
Social Media Ads
Position yourself directly into your audience’s news feed. By creating engaging content and working hand-in-hand with an organic social media campaign, you can generate leads and connect with new clients.
You Need a Strategy
Step 1 - Determine the Best Platform for Your Business
Certain products are marketed better on different platforms. In general, search ads work great for users who already have a search intent. (They know what they are looking for). Social media ads succeed in presenting services and products to viewers who do not yet know they want to do business with someone like you.
Step 2 - Keyword Research and Audience Targeting
Digital ads have the power to target your content to those who will be most receptive to it. Identify target audiences by age, interest, location, keyword, and more.
Step 3 - Create Your Offer and Landing Pages
People respond most positively to ads with an offer attached. “Here I am” ads very often do not work. Similar to building an email list, your advertising message should have a deal or free service as part of your campaign. Customized landing pages will help generate the results you need.
Step 4 - Set up Conversion Tracking
Advertising with Google and Facebook gives you the ability to see who visits your site, where they arrive from, and what actions they take. Conversion tracking is a powerful tool that will allow us to tweak your ads for maximum effect.
Step 5 - Run the Ad
Time to put your ad out into the world! Once it's live, we gather information about its reception. After harvesting enough data we will use that information to further improve your ad and it's method of delivery.
Step 6 - Monitoring and Improvements
Over time, we will see what works and what doesn’t. Then we double down on what works. It’s as simple as that!